Why AwardVisa?

• Global Acceptance: Spend anywhere Visa is accepted online.
• Instant & Mobile-Ready: Delivered digitally, ready for Apple Pay & Google Wallet.
• International Reach: Real-time FX with minimal non-US fees.
• Safe & Secure: Protected, transparent, no hidden complexity.
  

Use Cases

• Loyalty & rewards programs
• Gig worker and remote payouts
• Employee recognition & incentives
• Fintech and gifting platforms.

With Award Visa, businesses can recognize achievements, boost engagement, and manage global payouts, all with one simple solution.

Discover how Award Visa can help your business

The post Introducing AwardVisa: The Simple, Global Way to Reward and Recognize appeared first on zendit.

The global eSIM market was valued at $10.32 billion in 2024, according to Grand View Research, a market research company.  They also project that it will grow by 5.1% CAGR to become a $17.67 billion market by 2033. 

As adoption of eSIM technology improves, demand for eSIM connectivity services like data plans will grow. Businesses that can meet this rising demand will open up new revenue streams and gain new customers from across the globe. 

You can do this in the most stress-free and cost-effective way possible by signing up for an eSIM reseller platform.  Once you integrate their API into your platform, you will gain access to global eSIM plans that you can easily resell for a profit.  

In what follows, we consider how you can set up an eSIM reseller business and choose the eSIM reseller platform that will increase your chances of success. We’ll cover:  

1. How to become an eSIM reseller: What you need to get started
2. What you should look for in an eSIM reseller platform
3. How to integrate zendit’s eSIM reseller platform

Looking to profit from the growing eSIM market? Book a demo today to see how zendit’s eSIM reseller platform can help you build a profitable global eSIM reselling business. 

1. How to become an eSIM reseller: What you need to get started

Given that travelers are some of the popular users of eSIM, providing access to global mobile operators is a necessity. A traveller going to Egypt from the United States, for example, will need access to local mobile operators in Egypt. 

This would mean that to become an eSIM partner, a reseller needs to strike deals with hundreds of mobile operators across the globe, so they can list a wide range of data plans on their platform. 

Of course, this would be a time-consuming and expensive process. 

There is a better way: signing up with an eSIM reseller program. 

If you take this alternative route, you only need three things to become an eSIM reseller: 

An e-commerce platform

An e-commerce platform allows you to build and run an online store on your website or mobile app. Every time you purchase a product online from a store, there is an e-commerce platform powering everything.

It is where you would list products, set up payment methods and integration, and manage inventory. 

If you are selling a product online, you already have an e-commerce platform. 

However, if your business is service-oriented, eSIMs might be the first product you are selling online. To make the sales process smooth and seamless, you will need to integrate an e-commerce platform into your website and mobile app. 

Some of the popular ones include Shopify, WooCommerce, BigCommerce, Wix, and Squarespace. Ensure you choose the one that can provide optimal customer experience, excellent experience, and the right mix of features. 

An eSIM reseller platform

While the e-commerce platform handles the creation and maintenance of the eSIM store, the eSIM reseller platform (also known as a wholesale eSIM platform) provides the eSIM plans that you will be listing. 

These platforms have an inventory of eSIM services from global mobile operators. 

By integrating them, you can purchase wholesale eSIM data plans (at discounted prices) that you can list on your e-commerce platform. Unlike the direct approach, you don’t need to get licenses from hundreds of telecom operators. 

Also, many of these platforms allow you to build whitelabel eSIM data plans; that is, the products you sell will carry your brand name and identities.

Marketing budget and strategy

The easiest way to get your eSIM business running is to cross-sell it to your current customer base. 

Some of them might be frequent international travelers who are frustrated with the high cost of roaming and the inconvenience of purchasing local SIM cards to access local internet services. Or they might be people who want remote provisioning and the ease of switching carriers (in pursuit of the best service provider) without registering multiple SIM cards. 

If you are an airline company, an online travel agency (OTA), or a travel operator, you can offer travel eSIM to your current customer base as an ancillary service.

While that is a good place to start from, you can extend your marketing efforts to corporate customers. 

Businesses with an international presence can purchase eSIM mobile data plans for their employees all over the world as part of their rewards and incentives programs. They can do the same for employees travelling on the company’s behalf. 

Even local businesses can embrace eSIM technology as a way for employees to separate work and personal lines without having to register different SIM cards or purchase multiple phones (given that most new smartphones only support a single SIM card). 

In essence, you can become an eSIM supplier for businesses and not just individual users. 

The more important point is that the market is large; with the right marketing budget and strategy (social media marketing, email marketing, among others), you can build a big business as a global eSIM reseller. 

2. What you should look for in an eSIM reseller platform

Much of your success as a global eSIM reseller depends on the eSIM reseller platform you choose. 

So, what should you be looking for in a wholesale eSIM platform? 

There are at least 5 things:

Global access and variety

Businesses have remote workers across the globe, and people travel to different parts of the world. 

To become an eSIM partner they can rely on, you need to offer global connectivity by providing access to mobile operators in many nations. This means choosing an eSIM reseller platform with a global scope. 

Also, you want an eSIM reseller platform with an inventory that includes operators in nascent eSIM markets: Africa, South America, and the Middle East. 

Since eSIMs are still largely unknown in these places, there is an opportunity to operate in a less competitive market (and even become a market leader). 

Zendit is an example of an eSIM reseller platform that provides such global access. They have partnerships with more than 600 operators in 90 countries. With them, you can meet the needs of your corporate and individual customers. 

Similarly, zendit lists eSIM data plans from operators in nascent markets like Africa, the Middle East and North Africa (MENA), Central America, Asia, and the Caribbean. 

Customization and flexibility

A whitelabel eSIM allows you to include your brand name and identities on the products you are selling. This has the advantage of improving your brand awareness and making it easier to cross-sell other products and services to your eSIM customers. 

Flexibility is all about the convenience of your customers. A good eSIM provider makes it easy for you to customize data packages that meet the data usage trends of your customers. This can mean including smaller (as small as 1GB, for example) or larger (as large as 1TB, for example) data plans, as well as unlimited ones. 

Zendit provides both customization and flexibility. 

Seamless connectivity

The eSIM services you offer for sale should be compatible with multiple smartphones (Samsung, Apple, Google Pixel, etc.)  as well as other devices that use eSIM (tablets, laptops, smartwatches, cars, wearables, and IoT devices, etc.). 

eSIM data plans offered by zendit can be used on any device.  

Competitive deals

If you will be operating in competitive markets where margins are thin, then you should choose an eSIM provider with competitive deals. If your average cost price is higher than others, then you can’t compete in competitive markets. 

Even if the market is not competitive, a competitive average cost will help you maximize your profit potential. 

If you choose zendit’s eSIM solutions, you will enjoy competitive deals that will aid your profitability. 

Easy, quick, scalable, and secure integration

Since you are using an external platform, you will need an application programming interface (API) to integrate it with your platform. 

You want to choose an eSIM reseller platform that is easy and quick to integrate. The integration process should also be secure, protecting your data from unscrupulous elements. Finally, the API should be scalable – adjust to your needs. When you grow as an eSIM supplier for businesses and individuals, the API should seamlessly handle larger requests.

All these are what you get with zendit’s eSIM reseller API. 

Furthermore, you can get any help you need during integration at zendit University or by contacting customer support.

3. How to integrate zendit’s eSIM reseller platform

As we have seen, zendit has everything you should look for in an eSIM reseller platform. 

How, then, can you start reselling eSIM with zendit?

You can start by taking these few steps: 

1. Sign up for an account

The first step is to register an account with zendit. All you need at this stage is an email address, a password, and two-factor authentication. 

2. Access our eSIM catalog

When you log in to your account, you will land on the homepage. 

The first section is the dashboard (sections are listed vertically on the left sidebar). Right below it is the product catalog (as seen below). 

Select eSIM as the product type, and you will see a list of all the eSIM data plans that are on offer.  

You can filter this list by region, country, subtype, data amount, and data duration. 

This section gives you an overview of the global reach that zendit offers. 

3. Integrate our API to list our eSIM offers on your platform

The next step is to start listing these products on your platform. As said above, you will need to integrate our eSIM API to do this. 

You can start the process in test mode before going live to production mode, so you can get more acquainted with the platform. 

The test mode is the default mode when you have just created your account. 

Irrespective of the mode, these are the steps to integrating our eSIM API: 

1. Get the authentication key: You can find the authentication key in the API settings section, as below: 

As you can see here, the test mode (sandbox) is the default mode. If you are qualified to work in production mode, you can change to that mode before copying the API code. 

Note that there is a link to the API documentation on the right-hand side of the API settings. This can come in handy at any stage of the process. 

2. Visit the Swagger page to make API requests: Zendit’s gateway API page on Swagger is where you can make API requests based on specific endpoints. 

You will input the API key by clicking on the “Authorize” button at the bottom right. 

3. Get a list of eSIM offers: You will use the “GET eSIM offers” endpoint to show a list of available eSIM offers. This appears on Swagger like this: 

The query parameters you need to fill in include: 

The first two deal with how you want the list to appear, while the other ones allow you to filter the list based on a particular country, region, or brand. 

You can also request a specific eSIM by inputting its productID: 

4. Purchase eSIM: You will use the “Post Purchases” endpoint to create an order for an eSIM data plan: 

The query parameters are: 

The “ICCID” (integrated circuit card identifier) is the identification number of the eSIM you are purchasing the data plan for. This is useful if you are purchasing a top-up data package for an existing eSIM. If the data purchase is for a new eSIM, you can omit this parameter. 

“OfferID” is the identification number of the particular eSIM data plan in zendit’s catalog, while “transactionID” is the identification number you want to use to differentiate this product in your system.  

5. Retrieve the eSIM QR code: Given the reality of eSIM security risks, end users will need a QR code for eSIM activation. 

You can retrieve the QR code associated with every purchase by using the “GET QR Code” endpoint: 

The only query parameter is the transaction ID: 

6. Get a list of transactions: The “GET Transactions” endpoint pulls up all the transactions you have generated: 

The query parameters are as below: 

You can filter for transactions by date (the “createdAt” string) and status. 

Also, if you are interested in the details of a particular transaction, you can search for it using its transaction ID: 

7. Receive real-time transaction details with webhooks: Adding a webhook is a good way to get real-time updates on transactions. 

Webhooks are available at the bottom left of the API settings section, as seen below: 

When you click on “Add new webhook,” you will get to this page: 

Choose “eSIM webhook” and complete the process. 

4. Go live by funding your wallet and supplying business details

If you have done the integration in test mode, you will need to move to production mode to start reselling actual eSIM data plans. 

Also, you can start with this step (going live in production mode) and then go back to step 3 to integrate in production mode. 

When you click on “go live” from any part of the homepage, you will land here: 

You will need to fill in some details about your business and set up a payment method to go to production mode.  

5. Access reports of your activities

Once you have gone live and have started making purchases, zendit will provide transaction reports that will help you understand your activities. 

There are three reports: summary, transactions, and account statement.

The summary report is like an income statement showing total revenue, profit, and profit margins for a given period. 

If you switch to the transactions report, you will get a list of all transactions you have created within a given period. The details you will find include the date of the transaction, mobile operator, offer ID, transaction cost, and transaction status. 

Finally, the account statement is like a statement of account you get from the bank. It shows all the debits and credits on your wallet within a given period. 

As the eSIM market continues to grow, smart businesses that choose the right eSIM reseller platform can expand their customer base and revenue streams. 

With zendit, you will get access to global mobile operators, competitive deals, whitelabel eSIM data plans, flexible data plans, and data plans that are compatible with multiple devices.

Moreover, you can integrate zendit’s user-friendly API in an easy, quick, scalable, and secure way. 

Are you ready to become a profitable global eSIM reseller? Register for zendit now or book a demo to better understand how our eSIM reseller platform can benefit your business. 

Takeaways

• Valued at $10.32 billion in 2024 and projected to hit $17.67 billion by 2033, the eSIM market presents a lucrative opportunity for businesses to resell data plans, especially as more travelers and enterprises adopt the technology.
• Instead of negotiating with hundreds of telecom operators, you can join a wholesale eSIM platform like zendit to access and resell global data plans with your own brand name and identities, all by integrating a simple API.
• The best platforms offer global coverage (including nascent markets), customizable whitelabel plans, hassle-free device compatibility, competitive pricing, and secure, scalable API integration. Zendit provides all of these and more.
• You can start by cross-selling to existing customers (especially travelers or remote workers), then expand into B2B by offering businesses eSIMs for international staff, employee perks, or telecom flexibility.

The post eSIM Reselling Made Easy: Set Up Your Digital Store and Sell Worldwide appeared first on zendit.

By becoming a gift card reseller, your business can open new revenue streams and gain new customers as you buy discounted gift cards and sell them at a higher price. 

However, gift card reselling comes with its challenges: 

• Gift card fraud and scams
• Delay in gift card activation and redemption
• Managing gift card inventory to optimize profitability
• Low sales volumes and profit margins
• Seasonality in gift card demand

Navigating these challenges and managing a successful gift card reselling business requires that you integrate a gift card reseller API (application programming interface) that can streamline the entire reselling process. Such an API will provide the optimal gift card activation, delivery, inventory management, customization, and reporting tools to aid your success. 

All these and more are what we provide at zendit. In what follows, we will show you how to integrate our gift card API in a day and how our platform provides solutions to the challenges identified above. 

Do you want to increase your revenue streams through gift card reselling? Book a demo today with zendit to see how our product can help you launch a profitable gift card reselling business. 

How to integrate zendit’s gift card reseller API

You can start reselling gift cards in the most optimal way possible by taking the following steps: 

1. Sign up for a zendit account

The first step is to create an account on our website. 

The account creation process is easy, and you can complete it in a few minutes. 

Once you have completed this process, you will have access to the homepage. It will look like this:  

The dashboard button is just below zendit’s logo on the left-hand side of the page. 

Below it is the product catalog section where you will get access to our gift card products. Other sections include wallet, analytics, API settings, and user management. 

2. Start with the test mode

At the top left of the homepage, you will notice that your environment is in test mode (or sandbox). 

The test mode allows you to familiarize yourself with the platform and its features without purchasing any real product. 

You can access the authorization key you will need for integration in the test mode through the API settings section, as shown below:

3. Change to production mode when you are more familiar with the platform

The production mode is where you can start purchasing actual gift cards that will be listed on your e-commerce platform. 

Changing to the production mode (also known as going live) requires that you fill in more information about your business and the payment method you will be using. The page looks like this:

When you are in production mode, you will need new API keys. You can get this in the API settings section. 

4. Visit Swagger to start the integration

Swagger is well known for making the API integration process as seamless as possible. It comes with descriptions, parameter options, and examples. 

Once you get to Zendit’s gateway API on Swagger, you can start making API requests. 

Your first task would be to input the authorization code you copied under “API settings” on the homepage. 

Remember that there are authorization codes for both sandbox mode and production mode. You will use the former if you want to remain in test mode and the latter if you are ready to go live.  

5. Get a list of available gift card products 

To get the list of available gift card options, you will be using the “GET vouchers” endpoint, as shown below:  

It looks like this on Swagger:

When requesting the available offers, you will need to include two or more of these query parameters. 

The “limit” and “offset” parameters can help delineate the number of items you want to see, while “brand,” “country,” and “regions” parameters can help you filter for the particular retailer you want to buy from and the specific countries or regions you want to sell to. 

Once you are done, click on “execute.”

If you are looking for a particular gift card, you can search for it directly using its offer ID: 

6. Purchase selected gift cards

You can start the purchase process by selecting a gift card from the list of offers or searching for it through its offer ID. 

When you are ready to purchase, you will use the “Post Purchase” endpoint. It looks like this on Swagger: 

The four query parameters you need to fill in are as follows: 

The “fields” parameters include the “key”  and “value” parameters. “Key” can be “phone number” or “email address” (it states the type of information you want to collect under “value”) while “value” is the actual phone number or email address of the recipient. 

“offerID” is the catalog ID of the specific gift card; the “transactionID” is the identification number you want to use to delineate this transaction in your system. The second “value” parameter has “type” and “value” as sub-parameters. The former is the currency of purchase, while the latter is the purchase amount. 

You can fill them in on Swagger by editing this code:

7. Track your transactions

If you want to check the status of a particular gift card transaction, you can use the “GET transaction” endpoint, as follows: 

The only query parameter is the transaction ID you created during the purchase. 

8. Request a list of gift card transactions

You might want to check all the transactions you have done within a given period. To do this, you will need to access the “GET Purchases” endpoint. It looks like this on Swagger:

The query parameters are as follows: 

“Limit” and “offer” serve the same functions as in the “GET Offers” endpoint. 

You can use the “createdAt” parameter to specify a date range. This is useful if you are interested in transactions done within a given period. 

Also, you can use the “status” parameter to request transactions with a given status: failed, completed, in progress, authorized, accepted, pending.

9. Add a webhook for real-time transaction updates

By adding a webhook during your integration process, you can get real-time updates about every transaction. 

You can add a webhook in both test mode and production mode under the “API settings” section:

When a webhook has been processed successfully, you will receive an update that contains the following information: 

For more information on how our API works, you can visit the API documentation page. If there is anything about our API docs you don’t understand, check zendit University for clarity about every term and process.  

Why you should use zendit’s gift card reseller API

Now that you know how to integrate zendit’s gift card reseller API, let’s consider why you should choose zendit as your gift card aggregator. 

There are at least nine reasons: 

A global catalog

We provide you with access to 16,000 gift card products from a variety of brands across the globe. These include popular brands like Amazon, Starbucks, and Walmart, and the lesser-known ones that serve a particular local market. 

Multiple reward options are one way to deal with the issue of low sales volume and seasonality in demand. 

Demand from corporate users of gift cards is less seasonal (they use them for incentive programs, digital rewards, and payouts at various times throughout the year). 

However, since they are gifting several people (employees, sales representatives, and customers), they often need a gift card reseller that can provide a variety of gift cards (including closed-loop gift cards and prepaid cards from Visa and Mastercard) that will meet the needs of each employee or customer, including those in faraway lands. 

Zendit’s global catalog can help you support the multiple use cases of those corporate buyers. 

Good deals

You can increase profit margins by reducing the cost price and/or increasing the selling price. At zendit, we help you include the former as an option by providing competitive discounts on your bulk orders.   

Excellent customization options

One way to increase your sales is to increase the value you are providing to your clients. 

Customization is one such value offering. With zendit as your gift card provider, your customers can deliver personalized messages to gift card recipients and also choose from a variety of email and SMS templates. 

Corporate customers can also create white-label gift cards that include their brand identities (logo and colours).

Transaction and business reports

Since what is measured can be improved, you can enhance your sales and profit margins by better understanding current performance. 

The analytics section on your homepage contains multiple reports that will give you better insights into your activities:

No inventory requirements

You don’t need to purchase gift cards before you can list them on your e-commerce platform. 

In other words, you can list the gift cards you want to sell, wait till you receive an order, and then buy the item on demand. 

This ensures you don’t tie down your money in unsold inventories.

Immediate activation and delivery

Our gift card activation software ensures that we automate the activation process at the point of sale. The recipient only has to bother with redemption. 

Also, we ensure the delivery system is as smooth as possible. 

Since we don’t require you to have a gift card inventory, we ensure that the purchase-activation-delivery process is as quick and hassle-free as possible. 

Verified catalog

As a gift card aggregator, we take the burden of gift card verification off you. We ensure we list only verified products from trusted retailers. Thus, you can be confident that the egift cards you are reselling are not fake. 

A scalable API

zendit’s API is scalable. When your transaction volume increases, the user experience does not diminish, as we have designed the API to handle large requests. 

Secure and fast integration process

We have put in place first-rate security best practices to protect you during the integration process. These include: 

• API keys regeneration: You can regenerate API keys in test mode and production mode if you have reasons to believe the previous ones have been compromised. 

• IP addresses whitelisting: You can use this to connect your integration to trusted hosts only. 

• Webhooks: When creating webhooks, you can add an authentication header in addition to the API key for an extra layer of security.  

• ShieldWall: ShieldWall is a webhook that notifies you when a transaction is happening on your account. You can quickly block any transaction that does not originate from you. 

• Clean product catalog: You can disable products that you don’t intend to sell. 

Similarly, the integration process can be completed within 24 hours. We have ensured that the process is as seamless as possible. 

Our platform is also platform-agnostic, which means you can integrate it into any app or environment, including iOS, Android, PHP, Node.js, among others. 

By integrating zendit’s gift card API into your web app, mobile app, desktop app, point-of-sale system, and other workflows, you can start reselling gift cards to individual and corporate users, expanding your revenue streams and profiting from the expanding gift card industry. 

Are you ready to become a profitable gift card reseller? Register for zendit today or sign up for a demo to see how our product can help you set up a profitable gift card reselling business. 

The post Gift Card Reseller: Unlock Profitable Gift Card Reselling Using zendit’s API appeared first on zendit.

Gone are the days when it was mainly a way for individuals to gift themselves. Today, corporate organizations use them for gift card programs that include employee rewards and customer incentives. 

Gift cards have also grown in variety. Gone are the days when it seemed that Starbucks, Amazon, and Walmart cards were the only offerings in town. Today,  thousands of businesses in various sectors issue closed-loop gift cards (retail gift cards). Finance giants like Visa and Mastercard also provide open-loop gift cards (prepaid cards), and some of them can even be loaded using cryptocurrency. 

No wonder that the gift card market was valued at $1.24 trillion in 2024 by Precedence Research, a market research company. They also expect it to become a $3.81 billion market by 2034 at a compounded annual growth rate (CAGR) of 13.24%. 

Gift card market size, 2024 to 2034

Source: Precedence Research

How can your company benefit from this thriving market? It is by starting a gift card reseller program. As the connecting line between brands and individual and corporate buyers of gift cards, you can provide much value and get paid for it. 

In this article, we will explain what gift card reselling is all about and how to start a gift card business from anywhere in the world. We’ll cover: 

1. What is a gift card reseller program? 
2. What are the functions of gift card resellers?
3. How to become a gift card reseller
4. Tips for launching a profitable gift card reseller program

Are you looking to resell gift cards for a profit? Sign up now for a demo to see how zendit’s API can help you set up a profitable gift card reselling business. 

1. What is a gift card reseller program? 

A gift card reseller program is a system where a business makes bulk purchases of a variety of gift cards from different brands and resells them to both individual and corporate consumers. 

The businesses that act as connecting links between gift card issuers and gift card users are known as gift card resellers. Some also refer to them as gift card distributors, gift card vendors, and gift card wholesalers. 

How do gift card resellers make money? 

Since they purchase bulk gift cards at discounted prices (below the face value), they can resell them at a higher price (close to or a bit lower than the face value) for a profit. 

For example, a bulk purchase of 100 $100 Netflix cards may result in a cost price per card of $90. If there is little to no competition, the reseller can sell at $100 for a gross profit of $10 per card. Alternatively, where the market is competitive, the reseller can sell at $97 per card for a gross profit of $7 per card. 

Due to the growing demand for gift cards and the variety of that demand, gift card distribution has become a good way for businesses to open new revenue streams. This is especially easy for e-commerce businesses that only need to add them to their current product offerings. 

But why should individuals and corporate organizations buy gift cards from resellers? Asked differently, what value do they provide?  

2. What are the functions of gift card resellers?

There are at least five ways in which gift card resellers provide value to the ecosystem: 

Variety

If a corporate organization is executing an employee reward program, for example, it will need a variety of gift cards to truly meet the diverse needs of its employees. 

Suppose they give everyone a Netflix gift card. What happens to those employees who use Hulu instead? Or suppose they give everyone an Amazon gift card. What happens to those employees who need Xbox or Spotify gift cards? 

In other words, the way to make everyone happy (and to avoid unwanted gift cards piling up) is to give them exactly what they need. But doing this will mean buying one gift card from this store, twenty from that store, then five from another store, and one from a distant store. This can easily turn into an inconvenient, time-consuming, and costly process. 

Gift card resellers solve this problem. Since they already have cards from all these stores on offer, all this organization needs to do is visit the reseller’s store and select all the cards they need at once. 

Individuals who also need multiple gift card options for an occasion or are heavy users of gift cards from multiple retailers also benefit from this. 

Discounts

We saw above that resellers get to buy bulk gift cards at discounted prices. This gives them wiggle room to provide discounts to final users instead of selling at face value. 

In competitive markets, resellers can even compete on price, which makes them cost-effective for final users. Even in non-competitive markets, discounts can be a way to win customers who would have purchased directly from the retailer. 

Customization

Gift card resellers also make it easy for buyers to customize egift cards before delivery. 

This can come in the form of personalized messages to the intended recipient. For example, Sam can add a birthday message on the gift card he wants to deliver to Brad; company X can also add personalized messages describing how valuable their employees are to them when executing an annual incentive plan. 

Sample Visa gift card with a personalized message

With some resellers, corporate customers can create branded gift cards (customized with their brand logo and color), making it an opportunity to improve brand awareness. 

Convenience

When discussing variety, we saw that gift card resellers take away the inconvenience of gift card purchase from multiple retailers (online or in-store).  

Furthermore, most gift card resellers offer e-gift cards (instead of physical gift cards) that can be instantly delivered by email or text message. This takes away the need to visit a brick-and-mortar store to buy gift cards or use them. 

Reporting 

Some resellers can also create usage reports (no of cards purchased and amount spent for a given period) for individual and corporate users. 

This is especially useful for the latter since they might want to know if there is a positive correlation between employee rewards and customer incentives and the bottom line.

3. How to become a gift card reseller

We have already seen how gift card resellers make money from the difference between their average cost price and selling price. Gift card resellers can have profit margins between 4-10%, according to Gigworker, a resource hub for side hustles. 

Given that the gift card industry is a trillion-dollar economy, knowing how to start a gift card business can be a good way to increase your business revenue and generate new customers, whether you are a large, medium, or small business. 

So, what do you need to start? Just three things: 

An e-commerce platform

If your business is already selling products online, you already have an e-commerce platform. 

But if you are a service-based business, you will need to integrate an e-commerce platform (Shopify, WooCommerce, BigCommerce, etc.) on your website and/or mobile app. 

These e-commerce platforms will make it possible for you to create product catalogs, add payment methods (debit cards, credit cards, and PayPal, etc.), create a checkout process, and receive payments from customers. 

A gift card reseller API

Gift card reselling may look difficult since you need to offer products from hundreds and even thousands of retailers, provide customization options, handle the delivery of digital gift cards, verify the authenticity of products, and provide usage reports. 

You probably think, rightly, that doing all of these will be too demanding (money and time).

Thankfully, you don’t have to bother with any of them. 

Platforms like zendit have done all the hard work. All you need to do to start selling gift cards is to integrate their API into your website or mobile app. 

They already have gift cards from various retailers (zendit has more than 15,000 products), the option to customize, a system that instantly delivers digital gift cards through email or SMS, a gift card activation software, and a report generation system. 

A budget?

Some gift card partners may require that you purchase gift cards on their platform (at discounted prices, of course) before you can list and resell them to customers. In this case, you will need a budget for the number of gift cards you want to start with. 

Interestingly, a platform like zendit does not require you to have an inventory of gift cards before you start reselling. 

That is, you don’t have to purchase a gift card before you resell it. You can list all the gift cards you want, wait for a purchase from your customer, and then purchase the same gift card from zendit at discounted prices. 

This ensures that you can start your gift card distribution business on a limited budget. Any budget you have will be for setting up your e-commerce platform (if you don’t have one) and marketing your products. 

Also, once you have started buying wholesale gift cards for resale, you will need a financial report that shows key performance metrics (gift card sales, profit margins, historical trends of sales and profit, etc.). Your gift card partner should provide such a report for you.   

4. Tips for launching a profitable gift card reseller program

Not all gift card reselling businesses succeed. 

Thus, it is not enough to know how to become a gift card reseller; the key is to understand how to launch a profitable venture. 

Below are some tips that will help you avoid common pitfalls and get started on the right foot: 

• Partner with a trusted gift card API provider: You don’t want to end up dealing with chargeback issues because you are reselling used and compromised gift cards to customers.

The best way to prevent this is to work with trusted gift card API providers that have proper verification tools to prevent scams.  

• Variety is key: We have seen that variety is a key selling point of gift card reselling. Thus, you need to work with API providers with a diverse and global catalog that can serve all types of customers. 

Variety here means different brands and different offerings ($50, $100, $200, etc.) under each brand. 

• Don’t compromise on marketing: It is not enough to add gift cards to your product catalogs. You need to get the word out, beginning with your current customers. 

You should also consider offering impressive discounts and other incentives (referral bonus, multi-buy promotions, etc.) to gain a headway in the market. 

Remember to also make good use of social media. 

• Prioritize corporate users: While many individual customers wait till the holiday season to purchase gift cards, corporate users tend to be more consistent buyers. Employee rewards and customer incentives programs can be done at different times of the year, multiple times a year.

• Don’t compromise on fast delivery: In fact, this is one reason why some platforms require that you have inventories, since delay can occur between the time you are making the purchase and sending the card to the buyer.  

Nevertheless, platforms like zendit have found a way to integrate the two – no inventory requirement and fast delivery of gift cards.  

• Negotiate good deals: Your profit depends on the spread between the selling price and the cost price. Most sellers focus almost exclusively on the selling price. However, you may not have that luxury in competitive markets unless you have built a brand that customers love. 

Thus, you also need to choose gift card partners that offer good deals. Reducing your average cost price is also a good way to become more profitable. 

• Customization is a must: The ability of your customers to customize their gift cards (personalized messages and brand identities) before delivery is another key unique selling point of gift card reselling. Ensure the API you choose provides this ability. 

• Choose a secure platform: Your chosen API platform should have security measures in place to protect you during the integration process and any time you use the platform. 

For example, zendit provides first-rate security best practices like the ability to regenerate API keys if you believe the former ones have been compromised, whitelist IP addresses, authenticate transactions with ShieldWall, verify the authenticity of webhooks, and secure your product catalog by disabling the ones you don’t plan to sell. 

• Don’t compromise on analytics: Only what is measured can be improved. Therefore, a good gift card API provider will ensure you have access to reports that will help you evaluate your performance and highlight areas for improvement.   

Start your gift card reseller program with zendit

A run through the tips above shows that the API provider you choose is one of the most important success factors. This is one area where you must not compromise on quality. 

At zendit, we provide you with a scalable gift card API that you can easily integrate into your existing platforms so you can start purchasing wholesale gift cards for resale. 

We provide access to 16,000 products from global brands (both popular brands and lesser-known ones) that you can start selling without buying them first (no upfront costs or inventory needed). Our platform allows you to customize gift card products, instantly deliver them, and generate reports for your customers and yourself. 

Furthermore, our API is platform-agnostic (you can integrate it into any app or environment, including iOS, Android, PHP, Node.js, etc) and we put in place security best practices that will protect you during the integration process.  

What is more? Our API is scalable. This guarantees that an increase in transaction volume will not affect the smoothness of the user experience. No matter how large your requests, our API can handle them. 

Are you ready to open new revenue streams by becoming a gift card reseller? Register for zendit today or sign up for a demo to see how our product can help you set up a profitable gift card reselling business.

Takeaways

• The global gift card industry is booming, projected to grow from $1.24 trillion in 2024 to $3.81 trillion by 2034, driven by increasing use cases beyond personal gifting, such as employee rewards, customer incentives, and loyalty programs. 
• Resellers play a critical role by offering a wide variety of gift cards, providing discounted prices, and making the buying process more convenient and customizable for both individuals and corporate buyers.
• Anyone can start reselling gift cards using an e-commerce platform and an API provider like zendit. Gift card partners like zendit handle the sourcing, delivery, and reporting, allowing businesses to start with minimal budget and technical hassle.
• To run a profitable reseller business, it’s essential to partner with a trusted API provider, offer a wide variety of cards, prioritize corporate clients, ensure fast delivery, and invest in marketing and analytics to grow and optimize the business.

The post Gift Card Reseller Program: Profit from Reselling Digital Rewards appeared first on zendit.

Mobile phone penetration is increasing worldwide, and Africa is no exception. The number of mobile phone users in Africa will hit the 500 million mark in 2025, according to Business Insider Africa.   

If we focus exclusively on growth, Africa is the fastest-growing mobile phone market with an annual growth rate of 65%, which is twice as much as that of second-placed Asia.

Nigeria leads the way in the number of mobile subscriptions with 219.3 million active mobile subscriptions, while South Africa takes the lead on mobile phone penetration rate at 195.4% of the population.  

Africans are not only purchasing mobile phones, but they are also actively using them. 

Over 74% of web traffic in Africa comes from mobile phones, fourteen percentage points higher than the global average (60%), according to Statista, a popular statistics portal. That is, an average African is more likely to access the internet through a mobile phone than through other devices. 

Similarly, 14 African countries have an internet penetration rate that is higher than the global average (68%, according to the latest World Bank data), according to data provided by Statista. 

Also, increasing financial inclusion efforts by governments and fintech companies have seen more Africans actively use mobile phones to access financial services. There are over 1.1 billion mobile money accounts in Africa, more than half of the global total, according to GSMA, an association of mobile operators and other industry stakeholders.

The African mobile money market was valued at $804.9 million in 2024 by iMarc Group, a market research company. It is expected to grow by a CAGR of 18.31% to become a $ 3.93 billion market by 2033  

Furthermore, the smartphone market in Africa has shown persistent growth over the years. In Q1 2025, manufacturers shipped 19.4 million units of smartphones into Africa, a 6% year-on-year growth, according to Omdia, a market research and advisory firm.  

“While other regions saw weaker demand for entry-level devices, Africa benefited from resilient offline retail activity and renewed vendor focus on broad-based market coverage,” they noted. 

Interestingly, Q1, 2025 marked the eighth consecutive quarter (since Q2, 2023) that smartphone shipments to Africa have been increasing. 

Why are all these statistics important to you as a mobile top-up or recharge provider? 

There are at least three reasons:

• First, high growth of mobile phone penetration means that a growing number of Africans require airtime top-up. Many of them still rely on making calls and sending SMS messages through their phone networks rather than messaging apps like WhatsApp, Facebook Messenger, among others. 

One reason for this is that internet penetration is not yet as high as the global average in many African countries. This is especially true in rural areas. Since African communities are closely-knit, the need to communicate with family and friends in rural areas still requires significant expenses on airtime recharge. 

A second reason is that many find these phone networks to be more reliable than the internet.

Also, for both reasons, many Africans still access mobile banking services (especially money transfers) using airtime through mobile communication technology, like the Unstructured Supplementary Service Data (USSD), that doesn’t require an internet connection.  

About 90% of all digital transactions in Africa used this technology as far back as 2023, according to GSMA. 

• Second, many Africans use airtime to purchase mobile data plans. While there are many platforms where they can purchase data services directly, doing it through airtime tends to provide two advantages. 

One, they get to enjoy bonuses on the airtime purchase (before using it to buy data plans), which they would not get if they had purchased data directly. 

Second, this method offers more data plan alternatives, which makes it more likely that they will find the one that perfectly meets their needs. 

• Third, airtime and data recharge remain valuable gifts in Africa. Family and friends purchase airtime and data plans for each other; TV and radio stations use them to reward viewers; research companies employ them to compensate survey respondents; even those in the diaspora send airtime and data to their loved ones at home. 

Thus, demand for airtime top-ups and data recharge will continue to be high. 

Are you looking forward to increasing your revenue by selling airtime top-ups in Africa? Book a demo today with zendit to learn how to integrate our mobile top-up API with your mobile and web platforms.

How to provide mobile top-up services in Africa 

As a business seeking to increase your revenue by exploring the global mobile top-up market, you will need access to a platform that can connect you with mobile operators across the globe. 

This access to global mobile operators will ensure that you can meet the needs of your customers across the globe, and not just in your country. With your tentacles extended in this way, you can make more money from your mobile recharge business. 

As a mobile top-up API, zendit provides you access to the global mobile top-up market by connecting you to operators across the globe. This includes Africa, where mobile phone penetration, smartphone penetration, and airtime usage are growing rapidly. 

Below is an overview of the top African mobile operators we support and the countries where they operate. 

zendit’s Africa Network

Making maximum use of the African market 

We have seen that individual mobile phone owners in Africa still use a lot of airtime. This in itself makes airtime top-up a viable business idea in the region. 

But there are even more opportunities to explore: 

• Businesses using airtime top-ups as rewards: Many businesses use mobile recharges as a form of reward for employees (all types of businesses), customers (all types of businesses), listeners (radio stations), survey respondents (research organizations, schools), quiz participants (radio stations, schools), among others.

By forming partnerships with these companies, you can have a consistent stream of mobile recharge orders 

• Airtime gifts as a form of remittances: You can also target Africans in the diaspora since many of them still give money to their family and friends back at home through airtime top-ups. 

• Foreign businesses with workers in Africa: Foreign businesses that employ Africans as remote workers may also love to reward them with airtime top-ups. You can target these businesses as well.  

• Migrant workers in Africa: Migrants who work for Africa-based companies will also need mobile recharges to enjoy their time on the continent. 

The market is already there. What you need is a platform that can connect you to the relevant mobile operators and a marketing strategy that will put you in the mind of potential customers, starting with your current customer base. 

Why integrate zendit’s mobile top-up API

With zendit’s mobile top-up API, you can offer mobile top-ups from all 36 operators listed above to customers across Africa. Our goal is to ensure you are not leaving any money on the table. 

In addition to the wide scope of operators and products, you can enjoy the following benefits with our mobile top-up API: 

• Easy integration: We ensure that you can easily integrate our API into your e-commerce mobile and web platforms. 

Furthermore, our API is platform agnostic, which means you won’t have any compatibility issues integrating it into any app or environment (iOS, Android, PHP, Node.js, etc). 

• Instant delivery: We instantly deliver mobile top-ups purchased to the recipient. Given the importance of airtime to many people in Africa, we ensure they don’t have to wait to get value for their money. 

• Customization: While we have standardized mobile recharge amounts, you can customize your offerings to fit the specific needs of your customers. 

Also, while we suggest a selling price and profit margin for each item (based on the competitive landscape), we give you the freedom to override our suggestion and set what you are comfortable with. 

• Secure transactions: We use the latest security protocols to keep our platform safe and secure. You can be sure that your money and data are well protected, irrespective of the payment method you use (credit cards, debit cards, bank transfers, and other digital payments). 

• Reporting: We provide summary reports, transaction reports, and account statements so you can keep a tab on your purchases, sales, and profits. 

The summary section highlights the total number of transactions, sales, profits, and profit margin for a given period. 

The transaction section goes into further details about all the financial transactions that occurred within the chosen timeframe. 

The account statement section is like a bank statement showing your debit and credit transactions and current balance at a given point. 

• Flexible options: Our standardized mobile recharge amounts are flexible enough to accommodate the needs of low and heavy-airtime users. 

For example, customers of Togocel in Togo can purchase as little as 1,000 XOF worth of airtime or as much as 45,000 XOF worth. 

• Scalable API: We design our API to adjust to the needs of users. As your business booms and you make more requests, the API will adapt to your needs. 

• Robust security measures: We provide first-rate security best practices that will protect you as you integrate our API. 

You can regenerate API keys if you believe the former key has been compromised, whitelist IP addresses to connect your integration with trusted hosts, and secure your product catalog by disabling products you don’t intend to sell. 

Also, you can use ShieldWall to authenticate transactions and verify the authenticity of webhooks you use in the integration process

Are you ready to capitalize on the significant airtime top-up usage in Africa? Register for zendit now or book a demo to see how our product works and how it can help you increase your revenue. 

The post How Selling Airtime Top-Ups in Africa Could Skyrocket Your Revenue appeared first on zendit.

As gift card fraud has become more prevalent, gift card retailers, resellers, and other stakeholders are recognizing the need to protect users and ensure they receive value for their money. 

A safe, secure, and yet simple gift card activation system is a key point of emphasis. Strategies like point-of-sale verification, multiple-step verification, and delayed activation for high-value cards have been promoted and adopted. 

For gift card resellers who want to protect their customers, choosing the right gift card activation software is a necessity. Such software will provide: 

• A quick and simple activation process
• Fraud protection strategies like multi-step authentication and point-of-sale verification
• Customer behaviour tracking to easily detect possible fraudulent activities
• A secure platform that protects users’ money and data

zendit’s gift card activation software provides you with all these and more, making it easy for you to securely resell a wide variety of gift cards to your customers without fear of fraud. 

In what follows, we will consider why gift card activation is a big deal, why you should choose zendit as your gift card activation software, and how to get started with the zendit API. 

Looking to resell digital gift cards to increase your revenue or use them to implement your loyalty and reward programs? Book a demo today to learn how zendit works and how it can benefit your business. 

1. Why gift card activation is necessary

Gift card activation has been embraced as one of the ways to minimise gift card fraud. 

It involves assigning a value to a gift card (equal to the gift card balance) and registering it in the system. Before this value assignment, a gift card is just a worthless physical card or a digital code. 

Gift card activation helps to reduce fraud by ensuring that only the person who bought the gift card can activate it. Thus, the gift card remains useless to anyone who steals it before activation. 

Some of the measures deployed to ensure this include: 

• Activation at checkout: Do gift cards get activated at self-checkout? Yes. One advantage of this is that the activation process is done at the point of sale (POS), which means the card cannot get into the wrong hands before activation. 

Immediate activation has gone beyond in-store purchases to include digital gift cards. 

• Multiple-step authentication: If a gift card is not activated immediately, then it can get into the wrong hands.

Because of this, the activation process must require more information than what is available on the card (usually the gift card number, a security code, and an expiration date). 

In this respect, personal details like name, email address, and phone number can also be used to confirm that the activator is also the purchaser. One-time passwords sent to mobile devices have also become popular as a means of confirmation.  

Similarly, retailers and gift card platforms have focused on how to activate a gift card without scanning it (through barcodes or QR codes). This can involve a phone call from the phone number that made the purchase, or any of the multiple-step authentication methods above. 

• Customer monitoring and fraud prevention: Many scammers don’t depend on getting unauthorised access to purchased gift cards. Instead, they gain unauthorised access to someone’s account details and use the stolen funds to buy gift cards. 

Some gift card management platforms have systems in place to flag repeated or multiple gift card transactions and delay the activation process until they are confident that the purchases are genuine. 

Do you have to activate a Visa gift card? 

Yes! 

Given its importance to gift card security, all types of gift cards – open loop, closed loop, reloadable, non-reloadable, physical, and digital – need to be activated.

But how do you handle this as a gift card reseller? This is where a gift card activation software comes in.

2. Why choose zendit’s gift card activation software?

A gift card activator software is a platform where buyers can activate purchased gift cards. These platforms handle the activation process on behalf of various card issuers, making them a one-stop shop for gift card activation. Some of them will allow you to automate the entire process such that every new purchase request is also an activation request. 

A gift card activator software is usually available as a part of a gift card management platform that you, as a reseller, can integrate into your website, POS system, e-commerce platform, customer relationship management (CRM) system, or mobile app.

With this software, you can initiate a real-time activation process for any gift card purchased on your platform so that your customer won’t have to bother with it. Alternatively, you can activate gift cards in bulk before selling them to your final customers. 

zendit is an example of a gift card management platform that provides gift card activation software as part of its functionalities. When you integrate the zendit API into your platform, you can activate a wide range of gift cards in real-time or batch. 

So, why choose zendit’s gift card activation software?

• Multiple activation options: You can choose to activate a gift card in real time at the point of purchase or do it in bulk before selling them. 

• Quick activation: zendit offers a quick and seamless activation process for both real-time and batch activation. 

• Safe and secure activation: zendit ensures safe integration of any of its API endpoints to your platform. Security best practices include API keys regeneration, IP addresses whitelisting, transaction authentication with ShieldWall, and webhooks authentication. 

We also require that you set up multiple-factor authentication to protect your account from scammers.  

• Hassle-free for your customers: The best gift card activation software hack for your customers is to take the burden off them. By handling the activation process, your customers don’t have to worry about it. Instead, they can focus on redeeming the gift card at the point of purchase. 

In addition to the benefits you enjoy with the gift card activation software, zendit’s gift card or gift voucher management platform provides many more perks: 

• Customer reports: By monitoring customers’ orders, you can understand their usage patterns and put a stop to suspicious gift card transactions until you have confirmed it’s the customer making the purchase. For example, an order for a $1,000 gift card from a customer who purchases gift cards with an average card value of $100 every month should raise suspicion. 

• Customizable offerings: zendit provides a white-label solution that allows you to customize gift cards with your brand identity – name, logo, image, and color. 

• Diversity of gift card options: zendit provides access to more than 15,000 gift card products from a diverse range of retailers. Your customers will be spoilt for choice. 

• No upfront cost or inventory requirement: While you can purchase gift cards in bulk, you don’t have to. You can wait for your customers to create an order before purchasing gift cards on the platform. 

• Secure payment gateway: With our secure payment gateways, you will never have to worry about the security of your money or data.   

• Seamless integration: You can quickly and easily integrate zendit’s gift cards API to your web and mobile platforms with minimal programming knowledge. (See the API documentation page for more information.) 

• Excellent support team: Our excellent support team is always available to help if you encounter any problems during the integration process. Our aim is maximum customer satisfaction. 

3. How to get started with zendit’s gift card activation software

You can start enjoying the benefits of zendit’s gift card activation software and the larger gift card or gift voucher management platform by following these steps: 

1. Create an account

The first step is to register for an account with zendit. All you need is an email address and a password. After the initial setup, you will need to activate multiple-factor authentication to protect your account.  

Once the registration is complete, you will have access to a dashboard from which you can continue with the integration process.    

2. Start with the test mode

After your account has been created, you can access your dashboard in test mode, as shown below:

This test mode helps you get familiar with the platform’s features before making purchases.  

3. Activate your account to go to production mode

To go live, you will need to complete a business, security, and payment setup. This involves providing your business information, adding more security features, and including a payment method (wire transfers, credit cards, debit cards) through which you will purchase gift cards on the platform. 

4. Access the gift card catalog

There is a Product Catalog tab on the left-hand side of the dashboard. If you click on it, you will arrive at the following page, where you can choose digital gift cards: 

This shows all the available gift cards, the region where they are applicable, the issuer, the card’s denomination, and the price in your local currency.

One interesting feature is that you can filter this list by any of the elements (region, country, brand, etc.). This is useful if you are looking for specific items based on your customer’s request.   

5. Complete API integration 

To offer any of the items on the product catalog to your customers (via web or mobile), you need to integrate the zendit API.

You can complete the integration before making any purchase, since zendit does not require you to have an inventory before using the platform. Once you have an order on your platform, you can come back to zendit to make the purchase. 

It’s also fine if you prefer to purchase the products before offering them to your customers. 

Whichever one you prefer, completing the API integration is essential. 

Everything you need for this process is available on the API Settings tab on the left-hand side of the dashboard. 

6. Purchase gift cards

When you click on a gift card, you will get more information about it, like the productID. 

You can also set the price at which you are reselling to the final customer. zendit will suggest a particular price and margin based on the competitive landscape. But you can choose to ignore this price and set yours. 

If your account has been activated, you can go on with the purchase. 

7. Activate gift cards

After a successful purchase, you can activate the product immediately. 

As said above, you can do real-time or batch activation. 

Also, every new purchase comes with a redemption code with which your customers can redeem gift cards. 

8. Manage transactions

Once you have started buying and selling gift cards, you can gain insights into your activity through the Summary, Transactions, and Account Statement tab.

The summary section looks like this: 

The transactions section looks like this: 

And the account statement section looks like this: 

With the summary section, you get details of your business’s revenue and profit from all transactions within a defined period. The transactions section provides a deeper dive into all purchase and sale transactions. Finally, the account statement section is like a bank account statement (contains opening balance, amount spent, amount received, and remaining balance) covering a stated period. 

Get started with zendit’s digital gift cards reseller API

zendit is the gift card activation software and management platform you need if you want to gain new customers for your business, cross-sell to existing customers, or implement gift card programs (for customer loyalty and employee rewards). 

We provide you access to thousands of gift card products from brands across the globe and an opportunity to customize these offerings with your brand identity and choose your preferred template. The API integration process is simple and safe, allowing you to seamlessly offer our products to your customers. 

Are you ready to make money from gift card reselling? Book a demo to see how our product works, or contact us to learn more about how gift card reselling can help your business. 

The post Gift Card Activation Software Helps Reduce Fraud. Here’s How to Easily Integrate It  appeared first on zendit.

The enhanced digital wallet, designed to be user-friendly, now allows individuals to use USDC, a stable cryptocurrency, on the Stellar blockchain to purchase hundreds of different gift cards from various merchants across numerous countries. In addition to gift cards, users can now easily top up their mobile phones directly through the wallet.

We’re focused on making cryptocurrency useful in daily life. This upgrade empowers users to use digital assets for real-world essentials—like buying groceries or adding credit to their phones.” Anthony Barker, co-founder of BP Ventures.

Bridging the Gap in Africa

The Freedom Development Foundation (FDF) is a UK-based charity supporting communities in The Gambia and Tanzania.  They are using the self-custodial wallet solution provided by BP Ventures to further its mission. By integrating gift cards and mobile top-ups, the initiative aims to bridge the gap between traditional financial systems and the burgeoning digital economy in Africa.

The partnership with zendit.io leverages their expertise in digital services to provide a seamless experience for users. The integration aligns with the increasing trend of mobile money adoption in Africa, where, in 2023, 237 million active accounts processed transactions worth $919 billion.

“We believe that by integrating gift cards and mobile top-ups with Stellar-based cryptocurrency transactions, we’re creating a link between traditional and digital finance that is particularly relevant in Africa,”

explained Barker. He noted that in countries like Kenya and Nigeria, mobile payments are rapidly gaining popularity, with a significant portion of internet users regularly using their mobile phones for transactions.

This initiative by BP Ventures and the Freedom Foundation represents a practical step toward expanding financial inclusion and providing valuable resources to communities in need.

About the Organizations

• BP Ventures LLC, an official Stellar integration partner and Circle Alliance Member, is dedicated to developing innovative blockchain solutions that bridge the gap between traditional finance and cryptocurrency, creating practical applications for everyday use.
• The Freedom Development Foundation (FDF) is a UK-based charity focused on supporting communities in The Gambia and Tanzania.
• zendit.io: Part of IDT Corporation, zendit.io provides a unified platform offering micropayments, ready to be integrated into your mobile or web application.

Contact: support@bpventures.us | hello@zendit.io

The post BP Ventures and Freedom Development Foundation Launch Crypto Wallet Upgrade with Gift Cards and Mobile Top-Ups for Financial Access in Africa appeared first on zendit.

On the one hand, they can generate a new revenue stream and increase their customer base by reselling eSIM services to new and current customers and partnering with travel industry players (travel agencies, airlines, hotel aggregators, etc.) seeking to offer them as ancillary services. 

On the other hand, they can use eSIMs for business travel, remote team connections, and to help employees separate work and professional lines. This can lead to cost savings, enhanced employee and customer retention, and flexibility for global operations. 

However, enjoying these benefits depends on using the right eSIM reseller API from the right eSIM providers. Such providers must offer: 

• Access to a wide range of operators across the globe
• Access to nascent eSIM markets 
• Flexible and tailored connectivity services
• Customization options for a true white-label solution
• Multiple devices compatibility
• Easy, quick, and secure integration

All these and more are what we provide at zendit. We aim to help businesses set up their eSIM reselling service in no time while providing them with all the features they need to profit from eSIM technology. 

Looking to resell eSIM solutions to increase your revenue? Book a demo today with zendit to learn more about the benefits of our eSIM reselling service and how to integrate our eSIM reseller API. 

Why you should use zendit’s eSIM reseller API

Before explaining how to easily integrate the eSIM reseller API into your website or mobile app, let’s highlight some of the features we provide and how they can benefit you.

1. Access to a wide range of operators across the globe

With eSIM, customers want the flexibility of changing network operators without the stress of purchasing and registering new physical SIM cards. 

Most especially, travelers want the ability to change to a local network operator instead of paying roaming fees charged by their home network. 

To meet these two needs, you need to offer them an extensive list of operators across the globe. 

At zendit, we provide access to 600+ network operators in over 190 countries. This makes it easy for your customers to change operators and use their eSIM wherever they travel. 

2. Access to nascent eSIM markets 

While the eSIM market in Europe is saturated, opportunities abound in Latin America, North America, the Middle East and North Africa (MENA), and the Caribbean, where demand exceeds supply. 

By focusing on these markets, you can build a loyal customer base, take a large market share (with potential pricing power), and earn a high rate of return. 

At zendit, our reach extends to operators in these regions, thus making it easy for you to establish your business in them. 

3. Flexible and tailored connectivity services

Some end users want unlimited data plans while some (short-time travelers) want what they can exhaust in days or a week. And others want something in between. 

With zendit, you can offer flexible data packages that meet the data usage needs of all your customers. 

Furthermore, we partner with operators with global connectivity as well as those in niche markets. This gives you the flexibility of selecting which market(s) you want to target.  

4. Customization options for a true white-label cell phone service

Our eSIM management platform provides you with multiple customization options so that every eSIM data and voice plan can carry your own brand identity – name, logo, image, colors, etc. 

When end users purchase eSIM connectivity services from you, they will always see your brand as vividly as you want. By using a white-label cell phone service, you can improve your brand awareness and increase revenue for other products or services.

5. Multiple device compatibility

Though most eSIM customers use them on their smartphones, some use them on tablets, wearables, and IoT devices. 

As an eSIM provider who understands the market, we ensure we provide mobile data plans that work on all compatible devices. 

6. Easy, quick, and secure integration

You can integrate zendit’s eSIM reseller API in no time and without any extensive programming knowledge. 

More importantly, we provide first-rate security best practices that will protect you during the integration process: 

• You can regenerate API keys if you believe the former key has been compromised
• Whitelist IP addresses to connect your integration with trusted hosts
• Secure your product catalog by disabling products you don’t intend to sell
• Use ShieldWall to authenticate transactions, and 
• Verify the authenticity of webhooks you use in the integration process

Furthermore, to improve user experience, we have made our API platform agnostic – you can integrate it into any app or environment (iOS, Android, PHP, Node.js, etc) without any compatibility issues. 

How to integrate zendit’s eSIM reseller API

1. Create an account with zendit

The first step is to register for an account with zendit. After the registration, you will have access to a dashboard from where you will proceed with the integration process. 

You will also find the test mode API key that you will use to authenticate transactions in the test environment. 

2. Start with the test mode

The platform you will access after creating an account will be in test mode and look like this: 

In the test mode, you can get a feel of what the zendit platform looks like without buying anything with real money. The wallet balance is like the balance in a demo trading account. 

3. Change to production mode when you are familiar with the platform

The production mode is where things get real. You can purchase actual products with real money that you have added to the account.  The production mode will look like this: 

We will provide you with a new production key that is usable only in production mode as the test mode key will not apply here.  

4. Fund your wallet in production mode

You need to fund your wallet with real money to use the production mode. You can do this through wire transfers. We are also working to provide other payment methods as part of our commitment to making our platform flexible. 

5. Get a list of eSIM offers

The first step to purchasing an eSIM is to retrieve the list of eSIM offers or the eSIM product catalog. You can do this using the “GET eSIM offers” endpoint: 

As seen below, for every product catalog request, you will need to filter for a particular brand (operator), region, and country. For example, you can search for Advanced Info Service, a network operator in Thailand (TH), a country in Southeast Asia. 

You can also choose the number of products you want to see and how you want to see them. 

If you are looking for a particular eSIM offer and you know the product ID, you can search for that specific offer by using the following endpoint:

In this case, the only query is ”offerid,” as seen below: 

6. Purchase eSIM

You can use the “Post Purchases” endpoint to purchase a particular eSIM plan: 

Three queries follow from this endpoint: 

“offerId” is the catalog identification number (provided by us) of the particular eSIM plan while “transactionid” is the specific identification number you create to distinguish your transactions on the platform. If your business name is Swift Enterprises, for example, your first transaction can have an id like “SWIFT001.” 

“iccID” (integrated circuit card identifier) is used to identify the particular eSIM for which you want to purchase the eSIM plan.

You can purchase eSIM data plans for a newly created eSIM profile or top-up an existing eSIM profile with new data plans. Only the latter requires an “iccid.”

7. Retrieve the eSIM QR code 

You can use the “GET” endpoint shown below to retrieve the QR code associated with the purchased eSIM: 

The QR code will be required for plan activation. 

To get the QR code, you only need to input the “transactionid.” 

8. Get a list of transactions

You can use the “GET” endpoint if you want a list of all transactions that you have created on your account: 

You can filter this list by date and transaction status and also select the number of items you want to view and how. 

9. Receive real-time transaction details with webhooks

You can also create a webhook to get real-time transaction updates. 

Below are the details that a webhook will provide for you after a successful transaction:

10. Check wallet balance

Finally, you can use the “GET Balance” endpoint to check your wallet balance at any time. 

A regular check of your balance can help avoid failed eSIM purchases. 

For more information on how to integrate our eSIM reseller API, please check our API documentation page. You can also get any clarification you need on our zendit university page.  

Get started with zendit’s eSIM reseller API

If you want to expand your customer base and open new revenue streams by reselling eSIM, zendit is the provider you want to partner with. 

By integrating our secure and easy-to-integrate eSIM reseller API into your e-commerce platform, you will be ready to resell eSIM services to your customers. 

We provide you with access to global network operators where you can offer flexible plans that are compatible with multiple devices. Also, we allow you to customize your offerings so you can benefit from the branding advantages that come from a white-label cell phone service. 

Are you ready to benefit from the growing global adoption of eSIM? Register for zendit now or book a demo to better understand how our product can transform your business.

The post eSIM Reseller API: How to Integrate the Right One for Your Business appeared first on zendit.

In a competitive job market where turnover rates have climbed from 18% to 20% in 2024, according to staffing agency Merrit Recruitment’s numbers, companies should be rethinking their annual incentive plan strategies. Otherwise, they risk losing many of the 46% of professionals thinking of quitting their job – a worrying statistic shared in Microsoft and LinkedIn’s 2024 Work Index Trend Report.

Offering incidental cash bonus payouts doesn’t cut it – employees want and need actionable incentives. If employers can’t match the job with the right performance metrics-based incentives, they risk: 

• Decreased workplace performance 
• Lower employee retention
• Higher turnover cost

 Incentive compensation plans are an indispensable tool for modern businesses. By making reward distribution more actionable and transparent through AIPs, companies drive retention and company performance while maintaining higher employee satisfaction levels. So if an application asks about annual incentive or bonus schemes, you better have an AIP in place.

This guide explores what AIPs are, how these incentive compensation programs work, and how forward-thinking HR teams can transform their annual incentive plans using automated gift card solutions – making rewards more effective, distribution more efficient, and talent retention more successful in an increasingly competitive marketplace.

Read on for the full breakdown of annual incentive plans. 

Want to simplify your annual incentive program? Book a demo for zendit’s API platform and discover how easily gift cards can integrate into your corporate gifting strategy.

What Is an Annual Incentive Plan?

Annual incentive plans (AIPs) are performance-based compensation schemes that link rewards directly to measurable business objectives and individual performance goals. Unlike traditional bonuses that often become expected rather than motivational and lose impact, AIPs create a structured framework that rewards employees for measurable achievements.

[Annual incentive plans (AIPs) are performance-based compensation schemes that link rewards directly to measurable business objectives and individual performance.]

Modern AIPs differ from traditional bonus structures in three important ways:

1. Clearly defined performance goals: AIPs tie rewards to specific goals rather than arbitrary decisions
   
2. Measurable performance metrics: Goal setting is done and achievement tracked through clear performance measures or key performance indicators (KPIs)
   
3. Transparent reward structures: Employee efforts are awarded through clearly structured and fair incentive schemes

These might seem like simple principles – but together they can make a tremendous difference in the workplace. Implementing clearly defined incentive comp schemes creates transparent expectations that allow employees to more easily get behind the organizational goals. 

Ultimately, the alignment of company goals and financial rewards creates engaged employees – and the benefits of highly engaged employees are numerous.  The 183,000 global business units surveyed by Gallup report an increase of 18% in sales productivity and 23% in profitability, as well as happier and more loyal staff.

Source: Gallup

This shows that AIPs are particularly effective in today’s competitive job market, where high employee engagement causes 21% less turnover for high-turnover organizations (with more than 40% annualized turnover) and even 51% less turnover in organizations with lower annualized turnover.

Implementing a well-designed annual incentive plan fosters a culture of recognition and achievement. A culture where employees care about the company’s success – because it equals their success. 

Annual incentive plans help employees rationalize their hard work and see a direct correlation between effort and reward. 

That said, how do you create a clear and effective annual incentive plan?

3 key measures for a formulaic plan design

Annual incentive programs are a great way to align employees with business goals – especially when they include clearly defined performance metrics. 

That’s why the top 250 companies in the US increasingly have a formulaic plan design in place with predetermined metrics and weightings, according to FW Cook’s Annual Incentive Plan Report. This structured approach ensures that rewards are distributed fairly and transparently, creating a system employees trust and understand.

Source: FW Cook

What are the measures these companies use when defining performance metrics? FW Cook’s research shows that most organizations adopt multiple measures with different weightings to reflect their strategic goals and priorities:

• Profitability: Metrics like net income or EBITDA (earnings before interests, tax, depreciation, amortization) are typically weighted at 50% or higher, and ensure alignment with the financial performance and success of the company.
  
• Non-financial measures:  Team-wide strategic initiatives, such as customer satisfaction or sustainability goals, account for approximately 20% of the weighting.
  
• Individual performance modifiers: In 2024, individual employee performance metrics are more commonly incorporated as modifiers rather than weighted measures. 

This approach allows companies to balance organizational priorities with team and individual contributions, fostering a culture of shared success among team members.

Formulaic designs also eliminate ambiguity in reward distribution. Employees know exactly what is expected of them and how their performance will be measured. This clarity not only reduces disputes over fairness but also helps employees focus on achieving specific, actionable goals. 

For HR teams, it simplifies communication and helps guarantee consistency across departments. 

By adopting formulaic AIPs, businesses can create a culture of accountability and recognition where employees feel empowered to contribute toward shared organizational success. It’s not just about rewarding performance—it’s about building a workplace where every effort is valued and aligned with broader organizational goals.

How to calculate annual incentive plans

The benefits of setting performance targets through an AIP are clear – but how do you set up an annual incentive plan? 

Designing an effective AIP is straightforward. All it takes is a clear and consistent method for calculating payouts over a set performance period. 

As we mentioned before, the key is to tie rewards directly to measurable performance metrics while maintaining flexibility to adapt to individual and team contributions.

Most companies use a straightforward formula to determine incentive payouts:

[Incentive Payout=Base Salary × Target Percentage × Performance Factor]

Here’s how each part of the formula works:

• Base Salary: The employee’s annual salary serves as the foundation for the calculation.
• Target Percentage: This is the percentage of the base salary allocated for incentives, typically ranging from 5% to 30% and depending on the role and seniority. 
• Performance Factor: This multiplier is a combination of the various performance metrics we discussed earlier. 

So how does the formula work in practice? Let’s look at the below example.

An employee with a $100,000 base salary, a 10% target percentage, and a performance factor of 1.15 would receive:

$100,000×0.10×1.15=$15,000

The performance factor of 1.15 could mean the company achieved 120% of the operating income or revenue growth target (weighted at 75%) and 100% of a non-financial metric like customer satisfaction (weighted at 25%). Finally, a personal growth modifier could be based on evaluations.

Setting thresholds and caps for maximum payouts

For a fair annual incentive plan payout, the threshold should be attainable and the cap reasonable given the employee’s role and the company’s turnover. 

Companies often set thresholds and caps for maximum payouts. A common practice is to establish a minimum performance level (e.g., 80% of the goal) below which no incentive is paid and a maximum performance cap (e.g., 150% of the annual incentive target) to prevent excessive payouts. 

Linking rewards to clear metrics this way, companies drive company performance while at the same time making sure that incentives remain both equitable and financially viable.

Types of incentives for employees

When rewarding employees for their contributions, choosing the right type of incentive is key to achieve both employee satisfaction and business objectives. AIPs differ from traditional bonuses, not just in structure but also in their impact. 

Annual incentive plan vs bonus 

AIPs tie rewards to annual performance through specific, measurable goals and a pathway to achieve those goals by year-end. Traditional awards, on the other hand, are simpler and easier to implement. They mostly reward past performance and are often seen as a welcome surprise. 

You could argue that an annual incentive plan bonus plan is just that, an annual bonus – but there’s a clear distinction between rewarding employees with a bonus or setting up a structured salary incentive plan. 

Where do both fit in the salary structure? AIPs combine a base salary with an incentive-based salary. Bonuses can still be part of the reward structure, rewarding employees for milestone events or special achievements.

Types of incentives in AIPs

Within an AIP framework, companies can choose from various types of incentives, each with its own advantages and limitations:

1. Cash is the most obvious and universally accepted form of reward and directly contributes to earned salary. 
2. Stock options are ideal for senior executive compensation or long-term retention strategies but less effective for short-term motivation due to delayed gratification
3. Digital gift card incentives are increasingly popular due to their flexibility and personalization. Unlike cash, gift cards are perceived as a treat, creating a lasting positive impression

For non-executive employees and when stock options aren’t an option, combining cash with gift cards offers the best of both worlds—immediate financial benefits paired with memorable rewards. 

Why gift cards stand out as a reward employees value

Adding gift cards to your annual incentive plan balances practicality and hard economics with the emotional impact of a gift. That’s why incentive travel and gift cards are the most frequently used rewards by top-performing companies, according to the Incentive Research Foundation’s Driving Growth Through Total Rewards Report. 

But do employees appreciate being rewarded with gift cards rather than cash? As it turns out, 86% of employees feel gift cards are an appropriate incentive, a 2024 survey from financial services company Fiserv found. While cash remains the most preferred reward, employees like gift cards for their purchase flexibility and ease of use. 

Source: Fiserv

So how about cash rewards? Given the survey’s results, giving your employees a check might seem like an even better gift idea. In terms of performance, however, employees respond more positively to gift cards than to cash rewards of equal value, researchers at the University of Wisconsin found. 

While cash rewards are often used for daily expenses, gift cards are viewed as a special treat that recipients can spend on something they want instead of need. 

Instead of just paying out incentive-based salary in cash, employees can improve their AIP by incorporating digital gift cards as part of a hybrid reward strategy. This combines the financial benefits of cash rewards with the emotional impact and memorability of gift cards. 

But digital gift cards offer more than emotional impact – they offer scalability.

Using zendit’s gift card API for easy and effective AIPs

Zendit’s gift card API simplifies the process of buying and sending gift cards. With just a few clicks, you can give a wide range of the best gift cards for employees, making it a hassle-free experience for both you and your team. 

Better yet, API integration can automate the entire reward distribution process. 

With access to over 15,000 products from renowned retailers, zendit’s platform seamlessly integrates with your business systems to provide instant digital gift card delivery. This eliminates complex inventory management and allows for real-time tracking of rewards, making it ideal for companies looking to scale their incentive programs efficiently.

Ready to get started? Book a demo with zendit today and see how easy it is to buy and send gift cards to your employees. For more information, contact us.

The post Annual Incentive Plans: How Gift Cards Can Help You Effectively Recruit and Retain Top Talent appeared first on zendit.

Companies that don’t show appreciation or don’t have an employee reward and recognition program, risk demotivating employees. This can lead to:

• Decreased workplace performance 
• Weaker connection to company culture
• Lower employee retention

With a digital gift card reward program set up, gifting employees becomes so much easier. Gift-giving can even be automated. If you’re tired of coming up with the perfect gift ideas, then e-gift cards are a great way to show appreciation.

Digital gift cards are everyone’s favorite corporate gift. They offer flexibility and choice to employees while remaining a personalized gift. Imagine receiving a gift card to your favorite store or restaurant – a nice gesture, right? 

The right gift cards can help make your employees feel valued, fostering a positive work environment and successful business. We list the 32 best gift cards for employees and show you how to easily integrate them into your business.

Want to simplify the gifting process? Book a demo for zendit’s API platform and discover how easily gift cards can integrate into your corporate gifting strategy.

What gift cards make the perfect employee appreciation gifts? 

Corporate gift-giving is an essential part of a healthy company. 89% of employees feel valued when receiving a gift, a survey from fintech giant Fiserv revealed. They’re also more likely to choose you as an employer and to stay. 

Companies with high-quality reward and recognition programs do better. When recognition hits the mark, employees are five times as likely to be connected to company culture and four times as likely to be engaged, advisor Gallup found.  

Want to find the gift that hits the mark? Look no further than gift cards – 86% of employees feel gift cards are an appropriate incentive, the 2024 Fiserv survey found. Respondents like gift cards for their purchase flexibility (79%) and ease of use (64%). 

For that reason, employees prefer prepaid gift cards over store/brand-specific gift cards. When it comes to specific gift cards, employees prefer grocery store cards (27%), retail stores (21%), restaurants (12%), and entertainment (9%). 

Source: Fiserv

And how about cash? Given the survey’s results, giving your employees a check might seem like an even better gift idea. But as it turns out, employees respond more positively to gift cards than to cash rewards of equal value, researchers at the University of Wisconsin found. 

That’s because while cash is often used for daily expenses, gift cards are viewed as a special treat that recipients can spend on something they want instead of need. 

The 32 best gift card ideas for employees

Now that we know what employees like receiving best, let’s move on to the 32 best gift card ideas for employees:

Prepaid cards are the best gift cards to give employees

Prepaid cards are the gift of choice for many consumers. These cards offer the flexibility to be used at a wide range of retailers, both in-store and online. 

The global prepaid card market was valued at $2.8 trillion in 2023 and is projected to grow 7.3% annually to reach $5.8 trillion by 2033, according to consultant Allied Market Research. A big reason for the increasing popularity of prepaid cards is the rise of cashless transactions and e-commerce – trends that prepaid cards seamlessly fit into. 

Why prepaid cards make good gifts

Prepaid cards are particularly popular gift cards because they allow employees to choose where and how they spend their gift, providing a sense of autonomy rivaling cash – but without the financial responsibility. 

Prepaid cards are a practical choice for any occasion and a great bulk gift card to all company members. They’re perfect for remote workers working abroad. 

Which prepaid cards to choose

The easiest-to-use prepaid card are the two biggest credit card issuers:

1. Virtual Visa: The Visa gift card is globally accepted and easy to use. Visa prepaid cards allow users to pay without disclosing any personal financial details and the remaining balance can be checked online.

Employers can buy and send Virtual Visa prepaid cards in a few clicks on zendit’s API platform.

2. Mastercard Reward Program: The Mastercard gift card offers global usability and convenience, much like its Visa counterpart. 

Large retailers: So flexible they might as well be prepaid cards

Gift cards from retailers can only be used at one retail store or consortium of stores. However, retail giants like Amazon offer such a wide range of products that their gift cards are nearly as flexible as prepaid cards. 

How popular are retail gift cards? During 2024’s holiday season, six out of ten consumers received gift cards, as a survey from the Bank of America and payment provider TSG showed, with 88% of those cards from large retailers.

Why large retailer gift cards make good gifts

Large retailer gift cards give employees the freedom to choose items that best suit their needs and preferences. Clothes, electronics, home goods, diapers, you name it. Retail gift cards are a practical and versatile solution for gifting, ensuring that employees can buy something they really want

. 

These cards are a great option for companies looking to give a useful gift that employees will appreciate. Use retail gift cards to recognize achievements, celebrate milestones, or simply say “thank you” for a job well done.

Which retail gift cards to choose:

Below are the most popular large retailer gift cards that your employees are sure to appreciate. All are available through zendit APIs:

3. Amazon: The world’s biggest retail has an incredibly extensive selection of products and is universally loved. And it’s not just the wide range of products that makes Amazon so popular; it’s fast shipping time, return policy, and prices. Plus, the Amazon gift card can be used for Amazon Prime and Audible.
   
4. Best Buy: Here’s another big retail name. Best Buy specializes in consumer electronics and has everything from laptops to self-care appliances. A trusted brand, Best Buy sells open-box and refurbished deals at reduced prices.
   
5. Target: Known for having a wide range of affordable and high-quality items, Target is America’s trusted retailer for all consumer goods. A big bonus of the Target gift card is that it has no expiration date. 

Grocery store gift cards: A most practical employee gift

Are grocery gift cards the best gift cards for employees? Well, they certainly are the most practical. The average American household easily spends more than $1,000 per month on groceries, according to the Census Bureau. A gift card can be put towards those costs.

Why grocery gift cards make for great employee rewards

Grocery store gift cards show appreciation in an honest way. You help employees save on their grocery bills and provide a tangible benefit that supports not just their individual well-being but of their whole household.

These cards are especially valuable for employees with big families and who you know appreciate receiving something that can help them meet their daily needs.

Which grocery gift cards to choose

Wondering which grocery gift cards are the best gift cards for employees? On the zendit API platform, these popular options can all be sent to employees in a few clicks:

6. Walmart: Groceries account for 55% of this retail superstore’s revenue. Walmart gift cards buy employees’ daily goods and much more, making it a versatile reward. Especially good for the budget-oriented employee.
   
7. Safeway: Got a Safeway near the office? Then their gift cards are a practical gift that will surely be appreciated. Don’t have a Safeway nearby? Then Safeway can deliver groceries to your employee’s doorstep.

8. Shipt: One of today’s most popular grocery delivery services, Shipt has an easy-to-use app and a wide variety of retailers. It’s the perfect gift card for an employee who’s hard work kept them from doing daily chores like shopping for groceries

Restaurant gift cards: Dining experiences and treats for employees

Don’t you agree there’s hardly anything more rewarding than a tasty meal or snack? Restaurant gift cards are an amazing experiential gift for employee’s, one that encourages relaxation and socializing. 

Restaurant gift card sales were up 13.2% on 2024’s Black Friday and 17.7% during Thanksgiving weekend, according to data from engagement platform Paytronix, showing these are popular gift cards for employees.

Why restaurant gift cards make wonderful rewards 

Restaurant gift cards gift your employees an opportunity to enjoy a meal out – a refreshing break from their daily routines. Encourage your employees to unwind, socialize with family and friends, and enjoy a memorable meal.

Restaurant vouchers are especially popular during holidays and times of the year when people like to dine out. These types of gift cards work great as a simple “thank  you”.

Which restaurant gift cards to choose

Below are a few great options for restaurant gift cards. These and dozens of other restaurant vouchers are available on zendit:

9. Starbucks: Perfect for coffee lovers and casual meetups, Starbucks gift cards offer the perfect excuse for a break from office duties.

10. Buffalo Wild Wings: Great for sports enthusiasts and group outings, Buffalo Wild Wings gift cards offer a fun and lively dining experience.
    
11. Chipotle: Ideal for quick, delicious meals, Chipotle gift cards provide employees with a variety of tasty, customizable options.
    
12. Cheesecake Factory: Offers a diverse menu and a treat for everyone, making it a great choice for most employees.
    
13. Five Guys: Today’s most popular burger joint serves no fast food but crafted, mouth-watering burgers. Five Guys gift cards are a sure hit with employees who appreciate hearty, delicious fast food.
    
14. Uber Eats: A different way of offering an amazing meal is through delivery. Uber Eats gives employees the option to choose between hundreds of nearby restaurants.
    
15. Doordash gift card: Like Uber Eats, Doordash is a food delivery service that does both food and grocery delivery. 

Entertainment gift cards: Give your employees a reason to unwind

Entertainment gift cards are a fantastic way to reward employees with some leisure time. The possibilities are endless here, from movie and music streaming to cinemas and gaming. 

Why entertainment gift cards make great rewards for employees

After a project or hard work, why not give your employees a chance to unwind? Support work-life balance; doing so will certainly be appreciated and increase employee engagement.

Plus, picking the right entertainment gift card adds a personal touch.

Which entertainment gift cards to choose

Entertainment comes in as many shapes as there are interests. These cards cater to all interests and promise something for everyone. They’re available on the zendit platform:

16. Netflix: Everyone’s favorite streaming service offers a vast library of movies and TV shows, perfect for binge-watching.
    
17. Disney+: Perfect for families, Disney’ streaming service offers classic and new Disney content, including Marvel and Star Wars series. What’s not to love?!
    
18. Hulu: Another great streaming service, the Hulu gift card is for those employees that already binge on all Netflix series and are looking for an alternative.
    
19. AMC Theatres: Going to the movies is different from streaming one from your couch. It’s an experience. Give your employee the chance to see the latest blockbuster at an AMC theatre.

20. Spotify: The world’s biggest music library? Perhaps. Give the gift of music with endless music streaming plus podcast options.
    
21. Playstation Store: Is your employee a gamer? These gift cards unlock access to a vast selection of games, add-ons, and exclusive content for PlayStation consoles.
    
22. Xbox: Said gamer-employee might be an Xbox fan instead. In that case, this gift card provides access to games and entertainment on Xbox consoles.
    
23. Google Play: Who said gaming requires a console? If you have a techy employee (devs?), they might enjoy a Google Play gift card. These give access to anything in the Play store, from apps and games, to movies, music, books, and more.
    
24. Apple gift card: Does your developer use an iPhone instead of Android? Then gift them an Apple gift card instead.

Travel and wellness gift cards: Send your staff on a holiday

An amazing, experiential reward, travel gift cards would be the very best gift card ideas for employees if they’d also include days off. (Consider that option if you want to go the extra mile!) 

Wellness gift cards send the message, albeit with less oomph. Both types of vouchers make for great gifts though, one that scores high on employee recognition – not in the least because they tend to be a bit more expensive.

Why travel gift cards are great gifts for employees

Whether as a holiday gift or a performance bonus, employees will feel highly appreciated when  you send them on a vacation or to a spa. This is the kind of gift that you give in person. 

Travel and wellness gift cards are also a great way to promote work-life balance and mental wellbeing. 

Which travel and wellness gift cards to choose

Want to know all top travel and wellness gift card opinions? Below are the most popular gift certificate ideas for employees available on our platform:

25. Airbnb gift card: Airbnb offers the most unique accommodations and experiences around the world. Their gift card is the ultimate gift for adventurous employees seeking new destinations. Also works great as a gift for remote workers looking for a temporary stay.
    
26. Southwest Airlines: Provides affordable and flexible travel options, ideal for employees looking to explore different parts of the country and across the globe.

27. Delta Air Lines: Offers more global destinations and excellent service, catering to your employees’ extended travel needs.
    
28. Hotels.com: This huge booking platform allows employees to choose from a wide range of hotels, ensuring comfortable and convenient stays.
    
29. Amtrak: For the climate-conscious and slow travellers, scenic train journeys are the ultimate holiday across big cities and underexplored regions.
    
30. Wayspa: Do your employees deserve pampering? Wayspa gift cards offer access to luxurious spa services and treatments at top-rated spas in Canada. Gift these on special occasions only.

Charity donation gift cards: A meaningful gift for those who have it all

In these trying times, charity donation gift cards are a special kind of gift. They allow employees to contribute to causes they care about, making a meaningful impact.

These cards promote social responsibility and goodwill, enhancing the company’s image as a socially conscious organization. 

Why charities make the best gift cards for employees

Charity donation gift cards do more than give employees the opportunity to support meaningful causes. They promote a healthy company culture, showing your commitment to bringing about positive differences in the world.

Which charities to choose

When it comes to charities, it’s important to do your own research to see which actually contribute to a better world as you envision it. Here are some popular charity donation gift card options available through Zendit:

31. Unicef: Supports global humanitarian efforts, helping children in need in most regions affected by humanitarian crises.
    
32. GlobalGiving: Allows donations to various grassroots projects worldwide. Let your employee choose what they deem important.

How to best implement a gift card reward program in your company

Whether you’re an entrepreneur running a small business, or an HR manager at a big company, Implementing a digital gift card reward program is much easier than you might think.

In today’s age of digital gift card solutions, all it takes is some strategic decisions and a few clicks of a button. Here are four steps to get you started:

1. Identify the goals and set a budget: Determine the objectives of your gift card program, whether it’s to boost morale, reward performance, celebrate milestones, or all.
   
2. Choose the right gift cards: Select a variety of gift cards that cater to different employee preferences, ensuring there’s something for everyone. Zendit has hundreds of gift cards from leading brands available worldwide that you can easily select through country, category, brand, and other filters.
   
3. Set up a digital platform: Build a digital platform or simply use zendit’s gift card API to manage and distribute gift cards seamlessly.
   
4. Automate the process: Automate the gifting process to save time and ensure timely delivery of rewards. This can be done through zendit’s API, which integrates easily into your existing systems.

Using zendit’s gift card API for easy and effective employee rewards

Zendit’s gift card API simplifies the process of buying and sending gift cards. With just a few clicks, you can give a wide range of the best gift cards for employees, making it a hassle-free experience for both you and your team.

Ready to get started? Book a demo with zendit today and see how easy it is to buy and send gift cards to your employees. For more information, contact us.

The post 32 Best Gift Cards for Every Type of Employee (and How to Best Implement Them in Your Company) appeared first on zendit.